Digital Marketing Executive
Bury St Edmunds (On-Site)
We are excited to announce the growth of our clients busy marketing team. Over the last few years online business has rocketed and our client is continually launching luxury furniture and home accessories in their stores and across their digital channels. This role plays a big part in increasing footfall to our clients physical retail stores, supporting their in-store sales, generating high-quality leads, driving traffic to our websites, growing online sales revenue and boosting brand awareness. Are you a performance-driven Digital Marketer passionate about PPC?
Role Overview
Supporting the Marketing Manager and wider team you will be responsible for setting up campaigns, allocating budgets, using data and testing to continually improve campaign performance.
Key Duties and Areas of Responsibility
- Run multi-channel Paid Media campaigns across Google, Meta, Bing and LinkedIn.
- Manage day-to-day campaign performance, testing and optimisation.
- Drive high-quality traffic to physical retail locations and websites.
- Monitor and improve conversion rates and overall campaign efficiency.
- Produce clear performance reports, insights and recommendations.
- Website and landing page optimisation to improve ad quality.
- Staying up-to-date with training, search engine algorithm updates, digital tools, creative campaign techniques and industry trends to maintain competitive advantage.
Experience/attributes
- A minimum of 1 year’s hands-on campaign management across Google Ads and Meta Ads.
- Technical knowledge of Google Ads Manager, Google Ads Editor, Meta Business Manager, Google Analytics (GA4), Google Tag Manager and Excel or Sheets.
- Understanding of core marketing principles, online advertising concepts, bidding strategies, targeting methods and best practices.
- Experience using reporting and visualisation tools, such as Looker Studio.
Basic salary c£28-£30k, OTE £32-£36k, free on-site parking, career progression, company related performance bonuses paid monthly, full-time, Permanent 37.5 hours per week, Monday to Friday.